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Avoid product strikes on marketplaces: 6 expert tips

Avoid product strikes on marketplaces: 6 expert tips

Every marketplace has its own quality control measures to ensure a positive shopping experience for customers. On Amazon, this is referred to as “Account Health,” while on Mirakl platforms (such as Home24, Maisons du Monde, and La Redoute), it’s called “Quality Control Criteria.” Sellers who fail to comply with the rules risk receiving warnings, restrictions, or even (temporary) account suspensions. Each platform uses its own terminology for these warnings, but they are commonly referred to as “strikes.” In this blog, we’ll tell you everything you need to know about strikes, and how you can avoid them.
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What are strikes?

Strikes are essentially warnings issued by a platform to a seller when they fail to meet promises made to the customer (such as delivery time) or act against the guidelines of the sales channel. Each marketplace has its own system for this. Some examples of violations that can lead to a strike include:

– Negative reviews
– Failing to meet the delivery promise
– A return rate that is too high
-Too many customer inquiries or a long response time

How can you prevent strikes?

As a brand, you obviously want to avoid strikes. If you don’t, you risk getting suspended. Sometimes this suspension is temporary, but it can also be permanent. Losing your ability to sell on an important platform is, of course, the last thing you want. So, how do you prevent strikes? We’ve listed the most important tips:

1. Make sure your product information is complete and accurate.

This way, customers know exactly what to expect, reducing the chance of returns or complaints. Since customers cannot physically experience the product online, they rely entirely on the available information. Always provide the clearest possible representation of the item in your product information.

2. Provide excellent customer service.

Responding quickly and with a customer-focused approach can turn negative experiences into positive ones.

3. Improve the quality of your offering.

Ensure that the product quality meets customer expectations to avoid disappointment and negative reviews.

4. Keep your delivery promise.

Consumers trust that they will receive their order within the promised timeframe. Make sure you live up to that promise.

5. Exceed customer expectations by adding a WOW factor.

Think of including an infographic in the package that explains how the product works in a fun way, or a (handwritten) thank-you card. These small touches make a big difference.

6. Anticipate potential issues and be creative in finding solutions.

Prevention is better than cure. By acting proactively and offering smart solutions, you leave a positive impression on the customer.

Bonus tip from experts

It may go without saying, but the most important thing is to closely follow the marketplace’s selling policies. Each platform has different rules, so make sure you’re familiar with them. What results in a strike on one platform might not be an issue on another, and vice versa.

Need help avoiding strikes?

Our marketplace specialists can tell you everything you need to know about strikes. We are fully familiar with the selling policies of each platform and know exactly how to avoid warnings. Thanks to our years of experience, we help you get the most out of everything marketplaces have to offer. We have already come up with many creative solutions to prevent and resolve negative performance on seller accounts.

Check out our full service account management page or get in touch with one of our experts.

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