Selling on Google Shopping

Use Google Shopping to ensure that your products are listed at the top of Google search! Google Shopping is part of Google Ads, but since October 2020, it has offered the possibility to place your products for free!

Why sell on Google Shopping?

Google is the most used search engine in the world, and as many as 35% of online shoppers start their search in Google. Google Shopping is available in both a free and an advertising variant. The biggest difference between Google Shopping and other Marketplaces is that Google sends visitors directly to your own webshop, and you do not pay any commission per sale. Millions of people shop online, and Google Shopping, Product Listing Ads (PLAs) make this even easier. In Google Shopping, the products of various webshops appear according to relevance, price and all other product information, including images. By clicking on the product, the visitor is immediately directed to the corresponding webshop, ready to order. Because a lot of product information has already been shared, the visitor entering your webshop will have a strong intention to buy.


Search Engine in the world


Billion searches per month


Starts a search in Google

Google Shopping free listings

The organic product listing within Google Shopping is a simple and free way to reach Google Shopping users without any costs. The free listings ensure your visibility in the Google Shopping environment. It increases your visibility to Google Shopping users and attracts additional traffic to your website!

Google Shopping Ads

With Google Shopping ads, you increase your reach compared to the free listing. The main reason is that these ads appear on more channels, such as; Google search, Google Search partner websites, Google Display Network and at a higher position in the Google Shopping results.

What are the requirements for Google Shopping?

Google states that anyone running a webshop may advertise items, provided they comply with the policy for Shopping ads. Some products that are not suitable for Google Shopping are: counterfeit goods, hazardous products, inappropriate content (hate, intolerance, discrimination or violence). Do you meet the requirements? Then the only thing you need besides the basic product information (title, description, image, price) is a GTIN code. GTIN stands for Global Trade Item Number. The most commonly used GTIN code is an EAN code or ISBN (for books).

Google Shopping integration with an integrator

Google Merchant Center is fully integrated with several integrators, such as Channable en ChannelEngine. No more manual operations! An integrator is the perfect interface between Google Shopping and your own webshop.

  • Manage all your marketplaces in one clear system
  • Always the latest stock and pricing
  • Centralised product information
More about Marketplace Integrators

Selling on Google Shopping

Are you ready to increase your sales?

Our Google Shopping specialists are happy to personally take the time to answer your questions and discuss your wishes. Are you interested in the possibilities for your organisation on Google, or are you having trouble finding the right solution? Then get in touch with us!

More information?

Our Marketplace Resources