1. Immediate Visibility
Advertising on Bol.com or Amazon allows you to immediately showcase your products to potential buyers who are already active on these platforms. In a sea of products, standing out is essential, and advertising offers you that opportunity.
2. Competitive Advantage
By advertising, especially as a new brand, you can directly compete with established players. It enables you to position yourself among other providers and show potential customers why your product is the best choice.
3. Instant Results
Waiting for organic traffic to start generating can take a long time. With ads, you can achieve visible results immediately by attracting potential customers and encouraging them to buy your products.
4. Building Sales Authority
By placing ads and generating orders, you send important signals to the Bol.com or Amazon algorithm. This can lead to better positioning of your products in organic search results, giving you even more visibility and sales opportunities.
5. Target your audience
Advertising platforms like Bol.com and Amazon offer extensive targeting options, allowing you to target your ads to specific demographics. This helps you focus your marketing efforts on people most likely to be interested in your products.
6. Flexible Budgeting
Whether you have a large marketing budget or are just starting out, advertising on these platforms offers flexible budgeting options. You can start with a small amount and gradually adjust it as you gain more confidence in the results.
7. Gathering Key Data
One of the greatest benefits of advertising on Bol.com and Amazon is the ability to collect valuable data about the potential of your products. Through ads, you can gather important information about which products perform well, which keywords are popular, and more.