Selling on Kaufland

Kaufland (previously Real.de) is one of the largest and fastest growing marketplaces in Germany. With 1300 physical shops in 8 countries, Kaufland offers high brand awareness both online and offline.

Why sell on Kaufland?

Kaufland is a well-established name in Germany. The retail giant took a major step by acquiring the marketplace Real.de. As part of the Schwarz Group (including Lidl), Kaufland is one of the largest retailers in Europe. Did you know that with Kaufland you can now expand into far more markets than just Germany? Thanks to the Kaufland Global Marketplace, you can sell on all Kaufland marketplaces with just one registration. This all-in-one solution gives your products optimal reach in Germany, Poland, the Czech Republic, Austria and Slovakia, as well as in France and Italy. This gives you immediate access to no fewer than 139 million potential online customers.

MarketPlace Expert is a certified partner of Kaufland

As an officially certified partner of Kaufland, we support you at every step to turn Kaufland into a structurally growing sales channel. From smooth onboarding and the right strategy to optimizing your product range and leveraging growth opportunities. Thanks to our dedicated partner manager at Kaufland, communication lines with the platform are short and we can act quickly when needed.

139 Million

Potential customers

7

International marketplaces

6400

Product categories

Which products are suitable for Kaufland?

With over 6,400 product categories, there is a suitable category for almost every brand. The categories are divided into the following product groups:

  • Electronics
  • Garden & construction
  • Kitchen & household
  • Baby & child
  • Home
  • Fashion
  • Drugstore
  • Sports
  • Car
  • Food & Beverage

Kaufland integration with an integrator

The Kaufland marketplace is fully integrated with multiple integrators, such as Channable en ChannelEngine. No more manual operations! An integrator is the perfect interface between Kaufland and your own webshop.

  • Manage all your marketplaces in one clear system

  • Always the latest stock and pricing info

  • Centralised product information

  • Order processing in your webshop

More about Marketplace Integrators

Selling on Kaufland

Are you ready to increase your sales?

Our Kaufland specialists are happy to personally take the time to answer your questions and discuss your wishes. Are you interested in the possibilities for your organisation on Kaufland, or are you having trouble finding the right solution? Please contact one of our team members!

More information?

Our Marketplace Resources