Selling on Dutch marketplaces

Why sell on Dutch marketplaces?

Dutch consumers spend billions of euros each year on online purchases. For your brand, marketplaces offer a unique opportunity to gain instant visibility in places where consumers are already actively searching for your products or similar alternatives. Instead of having to generate your own traffic, you benefit from the millions of visitors who search daily for specific items on platforms like Bol.com and Amazon.nl.

Consumers on marketplaces already have buying intent: they are actively searching for a product, comparing options, and often making a decision within minutes. That’s exactly why it’s crucial for brands to be present there. Bol.com is by far the largest player in the Netherlands, but there are many other marketplaces where you can offer your products, such as Amazon, Zalando, fonQ, Decathlon, Praxis, Oderchamp, and eBay.