Selling on European Marketplaces

For all brands that want to grow internationally, Europe is the market to focus on. The European e-commerce market has grown significantly in recent years and is expected to continue developing in the coming years. Marketplaces play an important role in this. European consumers know how to find these platforms well, and there are many promising channels within this market.

Why sell on European marketplaces?

Brands and sellers considering international expansion often start by looking at their neighbouring countries. That makes sense, but thanks to the strong logistics infrastructure, the entire European market is essentially within reach. With local fulfilment centres, for example, you can easily ship directly to consumers from within the country itself.

By including marketplaces in your cross-border strategy, you as a seller become immediately visible where local consumers are actively shopping. Make sure all content is translated and localized. What works well in Germany might completely miss the mark in Italy.

When people think of cross-border selling in Europe, Amazon often comes to mind first. And rightly so, because this platform makes it easy to sell in multiple countries at the same time. But did you know that Kaufland, through Kaufland Global Marketplace, also offers the possibility to become active on all seven Kaufland marketplaces with a single registration?

Fashion is one of the most popular categories in Europe. As a result, many fashion marketplaces are active, with major players such as Zalando, About You and ASOS. In addition to fashion, Europe also has many strong marketplaces in other categories that offer interesting opportunities for brands and sellers. Think of one-stop shops such as: Amazon, Kaufland, OTTO, eBay, bol, Worten, Cdiscount and Allegro. But also niche marketplaces such as: La Redoute, ManoMano, Maisons du Monde, Oberlink, home24, Praxis/Brico, Decathlon and fonQ.

How do we help you sell on European marketplaces?

At MarketPlace Expert, our European marketplace specialists support you in entering and expanding your position in the European market. Thanks to our many years of experience, we know which marketplaces best match your brand and how to make the most of these channels. With native speakers for the most important European languages, we ensure that your content is locally relevant and persuasive. This way, we give your products the online visibility they deserve:

Well-known active marketplaces in Europe

Selling on European marketplaces

Ready to conquer the European marketplaces?

Our marketplace specialists are happy to think along with you and take the time to discuss your questions and goals. Curious about the opportunities for your organisation on European marketplaces? View our page about full-service account management or get in touch with one of our specialists.

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