Why is it important to be present on marketplaces?
Selling on marketplaces increases brand awareness, can accelerate sales, and makes it easier to reach a new audience. In addition, sellers can benefit from the millions of visitors who search daily for specific products on platforms such as Bol and Amazon, instead of having to generate traffic themselves.
When a brand consciously chooses to leave the sales process to resellers, this can have consequences. It is not guaranteed that resellers represent the brand in the same way you would. In practice, resellers often pay less attention to product detail pages than brand owners. As a result, there is a risk that customers develop a negative association with the brand because the correct brand experience is missing.
There is also the risk that competitors will outperform you if you are not (or not consistently) present on marketplaces. And that is something you want to avoid.
What are the benefits for brands?
In addition to the advantages mentioned above, such as increasing brand awareness, there are even more benefits:
Full control over your online storefront
Your products are presented exactly the way you want them to be.
Accurate and up-to-date product information
This eliminates the risk of resellers adding incorrect information and creating a negative brand experience for consumers.
Recognizable product images in the brand’s visual style
Combined with a strong strategy, this often leads to higher conversion rates.
What if you prefer to leave the sales to resellers?
Of course, resellers can still sell your products. However, we strongly recommend that brand owners are also present on marketplaces themselves. If resellers stop selling the products for whatever reason, you as the brand automatically take over the listing. In addition, it’s a valuable service to your resellers. Because the brand owner ensures that all product information is correct and fully optimized, resellers can easily list and sell the products. This way, you protect the brand experience and support your resellers at the same time. A true win-win situation.
Need help entering marketplaces?
At MarketPlace Expert, we know everything about marketplaces. Thanks to our experience, we can advise you on how to establish a strong presence on marketplaces, even if you prefer to leave the actual sales to resellers. We know exactly what works (and what doesn’t) and how a brand can become successful on these platforms. We support you with strategy and offer hands-on guidance. Take a look at our full-service account management page or get in touch with one of our specialists.
Contact us
