What is a Bol Brand Page?
A Brand Page on bol.com is a dedicated landing page that you can customise with content about your brand and products. You can create this using the so-called Brand Page Creator, described by bol as “an easy-to-use self-service tool.” On this page, a brand can add elements such as its logo, product categories, brand-style images and even a video. When customers visit this page, they immediately get a strong impression of the brand and can easily explore the full product range. In a way, it’s just like a physical store, but online.
What Are the Benefits of Brand Pages?
Setting up a Brand Page is highly valuable for brands. It enables companies to present themselves to consumers in a consistent and professional way, which helps build trust among potential customers. Below, we’ve listed some additional benefits:
- A well-designed Brand Page ensures that your brand appears professional to customers.
- Creating a Brand Page strengthens brand recognition.
- As your brand conveys more trust, conversion rates can increase and customer loyalty can improve.
- By designing your Brand Page with user-friendliness in mind, customers can more easily find relevant products. You can also highlight new products and bring them to the attention of both new and existing customers.
How Do You Create a Brand Page?
To create a Brand Page, there are a number of steps you need to follow. Here’s how to set up a brand page step by step:
Step 1: Register Your Brand on bol.com (Brand Registration)
It is important to ensure that your brand is registered on bol.com first. Without brand registration, you cannot create a Brand Page. In this blog, you can read more about bol brand registration.
Step 2: Access to the Brand Page Creator
Once your brand is registered on bol.com and the registration has been approved, you will gain access to the Brand Page Creator. Since bol is rolling out this tool over the coming period, it may take some time before your company receives access to this functionality.
Step 3: Create Your Brand Store
Once you have access, it’s time to create your Brand Page. You can build the page by adding elements such as a banner and product categories. Choose from one of the three templates that bol has developed to make the setup process easier. For example, there is a Basic template specifically designed for brands with a limited amount of content. In addition, there are templates created to enhance brand visibility or product visibility. When setting up your Brand Page, keep your customers in mind. What do they need to know about the brand? Which information is relevant to them? And don’t forget to include your Unique Selling Points in the brand story.
Step 4: Wait for Approval
Before your brand page can go live, it must first be approved by bol. This process typically takes between 5 and 10 working days. It is therefore important that your Brand Store is set up carefully and has a professional appearance. Once bol has approved the Brand Store, the page will become visible to potential customers.
Checklist for Creating a Brand Page
On bol’s partner page, you can find a step-by-step guide for creating a Brand Page. For convenience, we have created a checklist below so you can be sure that you follow all the steps and make full use of your Brand Page.
Why Is My Brand Page Being Rejected (Repeatedly)?
Although bol has made setting up a brand page simple and user-friendly with its self-service tool, we often see brands running into issues in practice. Sometimes a Brand Page is rejected repeatedly, which can be very frustrating. Bol applies strict requirements, and many of these rules may not be immediately obvious. For example, you are not allowed to use capital letters in editable fields, punctuation marks such as question marks or periods (except in the brand story, slogan, and company name), or promotional phrases such as “the best.”
On bol’s partner page, you can find the full list of requirements. Still stuck? Feel free to contact us. Our experts are happy to help.
Need Help Setting Up Your Brand Page or Managing Your Bol Account?
At MarketPlace Expert, we know exactly what brands encounter on bol.com. We understand better than anyone how to create the perfect Brand Page and everything involved in the process. Thanks to our experience, we can tell you precisely what bol pays close attention to and how you can make the most of everything the platform has to offer.
Visit our selling on Bol page, explore our Bol management service, or get in touch with one of our team members.
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