Paid positions (sponsored)

With sponsored ads, you pay each time someone clicks on your advertisement. This is called Cost Per Click (CPC), also known as Pay Per Click (PPC). Sponsored ads are a tool to boost your products once the content is fully optimized. These paid ads can drive a high volume of traffic to the relevant product pages in a short amount of time, helping to build strong sales authority.

Organic positions

The organic position refers to the free placement a product can achieve in search results. This position is determined by a complex algorithm used by the search engine, which takes into account various factors such as content quality, use of relevant keywords, pricing, traffic volume, conversion rate, product reviews, and more.
The better a product performs in these areas, the higher its organic ranking will be. This results in greater visibility, more potential customers, and increased sales opportunities, all without the need for additional advertising budget. A strong organic position is therefore essential for success in the competitive world of e-commerce.