SEO stands for ‘Search Engine Optimization’.
SEO is an essential part of a long-term online marketplace strategy. Adding and optimizing content requires significant effort and time, but this investment pays off in the long run. By optimizing product information, your products become more visible in search results, reducing the need to spend as much on advertising.
When optimizing content, we focus on keywords, product titles, descriptions, and bullet points (for Amazon). Since customers can’t physically experience the product online, they rely entirely on the information provided. To maximize conversion, it’s crucial to present high-quality content that addresses visitors’ questions. What do they really need to know about your brand and products? How does the product solve their problems or meet their needs? We incorporate these answers into the product descriptions and bullet points.
The selected keywords are then strategically incorporated into the content. The goal is not to include as many keywords as possible in the product information. While this might drive more traffic to your product page, it often results in a much lower conversion rate. After all, keywords alone don’t answer the questions customers have. Our MarketPlace Experts can support you in making the right SEO choices. It’s also important to highlight all Unique Selling Points (USPs), or in other words, the unique benefits of your product. These are also known as Unique Binding Points (UBPs) – the features of your brand and/or product that attract and retain customers.
For product titles, it’s essential to select the right keywords and adjust the title length according to the rules of each marketplace. Every marketplace has its own guidelines and algorithms, so it’s important to take these into account when optimizing your content.
In addition to using the right keywords and applying them strategically for the right balance, SEO performance also plays an important role. SEO performance refers to how well your content performs online – can visitors to your site or webshop find what they’re looking for? In this context, we’re talking about how satisfied the visitor is with the information they read.
To ensure strong SEO performance, it’s important to include the following information in your product text:
Customers want to see the most important product details at a glance. Only when this information is appealing enough will they invest more time, continue reading, and consider making a purchase.
At MarketPlace Expert, we’re happy to help you determine the right online marketing strategy for your brand, products, or services. We write content for the visitor – making sure they find the information they’re looking for. At the same time, we strategically incorporate keywords into the text to align with the algorithms of various search engines. With a strong, targeted marketplace SEO strategy, we’ll make sure your products are found and ready to start selling.
Get in touch!
Subscribe to the MPExpert newsletter and receive an e-mail notification as soon as a new blog has been posted!
