Amazon started its own trademark registry, which is called the Amazon Brand Registry® program. This way, Amazon helps you protect your brand name. You can now easily identify, assess and report thanks to a simple and clear process. They also help you to give your brand a strong position on Amazon. There is room on your product page for placing strong content (A+ content) to clearly show your brand story and product features to your customers with text and images.
Once your trade name is in Amazon’s trademark registry and your registration is complete, they will help you strengthen and protect your brand as a business owner. They do this by providing several handy tools. With these tools, they assist you in increasing your brand awareness and protecting your brand.
To adequately protect your brand, it’s crucial to take an active role. Posting unique content is essential, but so is staying vigilant about what’s happening and reporting any trademark violations to Amazon when in doubt.
Build your brand:
Protect your brand:
It is crucial to protect your trademark or trade name. As an entrepreneur, you work every day to promote your brand and make the best possible impression on your (potential) customers. When others want to profit from your work and success, they abuse the identity and image of your company. Amazon recognises the need to prevent this and assists you in organising trademark protection as seamlessly as possible within Amazon. Brand registration, brand monitoring and brand protection are important components of this. The Amazon Brand Registry® programme supports you in terms of your products on their platform.
Claiming your brand on Amazon comes with a major advantage: full control over how your products are presented. Say goodbye to resellers posting incorrect information. With Amazon’s Brand Registry program, you decide how your product pages look and what information they display. This leads to a strong brand presence, better visibility, and higher conversions. Providing accurate and up-to-date product details helps build customer trust and keeps you ahead of the competition. Bottom line: Managing your own content is the key to growth and brand protection!
Some products do not have an international article number or a European Article Number (EAN code). This refers to the well-known barcode that consists of 13 numbers. Do your products not have an EAN code, or are they missing another code like an ISBN or UPC? Then you can apply for an exemption for this on Amazon. Amazon calls this a GTIN exemption (GTIN-Exemption). GTIN means a Global Trade Identification Number (GTIN). How does Amazon number your products in their online marketplace? Amazon uses an Amazon Standard Identification Number (ASIN) for products placed on Amazon. This means you will ultimately have a trade identification number for your products.
Amazon’s A+ content feature allows you to describe your products’ most important features. You can post a unique brand story, add quality images and control the placement of the text. The goal is to get more people to visit your brand page, which hopefully will lead to more sales.
As a seller with a registered trademark, you can create your own store on Amazon: Amazon Store. You can see it as your own online webshop within Amazon. It is a free service offered by Amazon, allowing you to position your brand and product range on different pages.
In addition to the standard product advertising, you can also place a sponsored brand ad. This type of ad increases the awareness of your brand and its product(s), and you determine your presentation to your customers to increase your brand’s visibility. You can use a sponsored brand advertisement to emphasise what makes your company unique or draw attention to certain products.
We would love to discuss this with you, and as an MarketPlace Expert, we know all about the possibilities of Amazon Brand Registry. We will be happy to offer you advice tailored to your company on how to best position your brand and product range on Amazon to increase traffic, conversion and sales. Visit our page Selling on Amazon, Amazon Outsourcing, or get in touch with us!
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