Keywords
To make sure your products are found as effectively as possible in the search engine, it’s important to strategically incorporate keywords into your product information. But how exactly do keywords work? We’ll explain it in this blog.
How does SEO for an online marketplace differ from SEO for a website?
This difference is partly due to the stage the “searcher” is in. Users of a marketplace search engine typically enter search terms that are focused on a specific product — for example: “indoor plant” or “Monstera Deliciosa.” The search terms used on Google are generally much broader. While some are product-focused, many are also informational — for example: “how to care for a Monstera Deliciosa.”
Search Intentions
When people use search engines or online stores, they search based on keywords. In e-commerce (online activities), we can divide these keywords into three types of search queries.
On online marketplaces, users tend to search more specifically than on traditional search engines. That’s why it’s important to know where you want to be found and what type of content is most relevant for that specific context.
What’s important to consider? What exactly is the product? What does it do? What problem does it solve? Who is it for? Where is it used? What is it made of? What are its dimensions? Make sure all of this information is clearly included in your product content.
The 3 types of Keywords
1. Informational search terms
The visitor is looking for general information.
Example: “watering a Monstera” or “how big does a Monstera get.”
2. Investigative search terms
The visitor is looking for additional and/or specific product information and reviews.
Example: “Monstera reviews” or “grower delivery times.”
3. Purchase-oriented search terms
The visitor is searching using specific, purchase-intent keywords.
Example: “Monstera Deliciosa,” “Swiss cheese plant,” “indoor plant,” “air-purifying plant,” “large houseplant,” “small houseplant,” “houseplant with pot,” or “green plant.”
General keywords vs. specific keywords
Some people browsing online are still exploring their options and will likely search using more general keywords — for example: “indoor plant” or “side table.”
Others know exactly what they’re looking for. They tend to enter more precise search terms related to their specific needs. Think of keywords like: “air-purifying indoor plant,” “large houseplant,” or even more specific terms such as “Monstera Deliciosa,” “round side table,” “wooden side table,” or a side table from a specific brand. The more specific the keyword, the closer the customer is to making a purchase.
Selling on marketplaces with relevant keywords?
At MarketPlace Expert, we’re happy to help you determine the right online marketing strategy for your brand, products, or services. By strategically applying the most relevant keywords, we make sure your products get found and receive the online visibility they deserve.
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