Selling on Bol

With over 13 million active customers, Bol is, without a doubt, the largest Marketplace in the Netherlands. Sell via Bol is possible for almost every company with physical products!

Why selling on Bol?

Bol is a household name in Dutch society. With approximately 2 million unique daily visitors, Bol is the largest e-commerce platform for consumers in the Netherlands. Many customers surf directly to the Bol website to order their products. In addition, the findability of Bol within various Google categories is high, generating a lot of indirect traffic.


Webshop in the Netherlands


Active users NL+BE



Becoming a Bol partner

A large part of the conversion on Bol is due to the assortment of the Bol partners. Thanks to these sales partners, Bol can offer an extensive and diverse product range. Every supplier has the opportunity to sign up for the partner programme and to become a Bol partner. Nevertheless, we recommend you to first research the possibilities of your brand on this marketplace. Do you meet the requirements? What about the direct and indirect competition? integration with an integrator

The Bol marketplace is fully integrated with several integrators, such as Channable en ChannelEngine. No more manual operations! An integrator is the perfect interface between Bol and your own webshop.

  • Manage all your marketplaces in one clear system

  • Always the latest stock and pricing info

  • Centralised product information

  • Order processing in your webshop

  • Also possible in combination with Logistics via Bol

More about Marketplace Integrators

Selling on Bol

Are you ready to increase your sales?

Our Bol specialists are happy to personally take the time to answer your questions and discuss your wishes. Are you interested in the possibilities for your organisation on, or are you having trouble finding the right solution? Then visit our page outsourcing, or get in touch with us!

More information?

Our Marketplace Resources